Every successful website always takes into account the element of user experience. Along with the design of the website and the marketing strategies being employed, a great user experience allows online visitors to locate what they are looking for or avail of a product or service without inconvenience. If you own a website, you surely do visit other sites every once in a while, wherein you put yourself in the shoes of an online visitor.
If you engage yourself on a page containing something that interests you, keep yourself glued on the site to search for other related content connected with that page, or be persuaded to avail of a product or service on that site, then it means that you had a great user experience. Otherwise, it will most likely result in you to discontinue visiting that certain site for good.
As a website owner, it is imperative that you maintain an effective user experience for your audience by using three tools. These tools will keep your visitors engaged, which will likely result in conversions for the product or service you are marketing.
Here are the three tools:
- Sequential tool tips. There are websites that take advantage of tool tips. These are messages that pop up on you when you either fill out a form or enter a new page. On your website, you can use such, but in a sequential manner. There are plugins and scripts that provide sequential tool tips in which you can install on your website. When a user enters your site for the first time, you can use the sequential tool tips to explain how to navigate the site, the supporting information, the service, or the completion of sales. By using this, you can help improve site interaction by providing your visitors a guide on how to use your site without any hassles.
- Frequently Asked Questions page. First-time visitors of your site may have inquiries about how they can avail of a product or service, or how they can take advantage of the contents of the pages on your site. However, you can make a page where you can put all the possible answers to the basic questions that first-time visitors may ask about your site. You may still provide an e-mail address to your customers or clients for them to send their inquiries, but a FAQ page would help set their expectations and the answers to their basic questions.
- Live chat. If you have a service-based website such as a law firm, you can help the visitor by installing a live chat feature. Aside from a page listing possible FAQs from clients or customers, you can use the live chat feature to provide them a feel of direct interaction without the delay of e-mail support. That way, you’ll not only help your customers and clients, but would also keep your site a leading authority on your niche. Being available for your audience all the time would make for a great user experience.